Brand Dubai Store Debuts at Hatta Winter Festival, Celebrating Emirati Women's Creativity
Hatta, December 21, 2024 (Saudi Arabia Breaking News) - Under the visionary directives of H.H. Sheikh Ahmed bin Mohamed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Media Council, Brand Dubai, the creative arm of the Government of Dubai Media Office, has unveiled the Brand Dubai Store at the Hatta Winter Festival. This initiative celebrates the remarkable creativity of Emirati women artists and showcases their innovative works in a unique cultural setting.
Showcasing Emirati Talent and Heritage
The Brand Dubai Store features over 20 exclusive products that incorporate the creative works of nine talented Emirati women artists, including Reem Almarri, Wdeema BinTouq, Arwa Alshamsi, Maryam Alshamsi, Moza Alfalasi, Mariam Alobeidli, Aisha Almadhaani, Alia Alhammadi, and Hamda Alshamsi. These creations pay tribute to the charm, culture, and natural beauty of Hatta and Dubai, blending traditional artistry with contemporary techniques.
Employing diverse medium such as embroidery, digital art, and hand - drawn techniques, the artworks reflect the artists' mastery and versatility. From intricate stitching to vibrant digital renderings, the collection exemplifies Dubai's thriving creative scene while celebrating its rich heritage.
A Scenic Backdrop: Leem Lake and the Hatta Mountains
Held on the picturesque shores of Leem Lake, surrounded by the rugged beauty of the Hatta Mountains, the Hatta Winter Festival serves as the heart of the broader Hatta Winter 2024 initiative. Organized under the supervision of the Supreme Committee to Oversee the Development of Hatta, the festival provides a vibrant mix of activities for families, adventure seekers, and culture enthusiasts alike.
Beyond the Brand Dubai Store, the festival hosts around 120 workshops focusing on the art and craft skills, inspired by Hatta's rich natural and cultural heritage. These workshops foster community engagement while nurturing creative talent, embodying Dubai's commitment to being an open - air museum of art, culture, and innovation.
A Vision of Culture and Connection
Sara Merdas, a member of the Organizing Committee, emphasized the festival's alignment with Dubai's broader vision.
"We are delighted to showcase over 20 exceptional artworks by talented Emirati women, highlighting the beauty of Dubai and Hatta. This initiative supports the vision of His Highness Sheikh Mohamed bin Rashid Al Maktoum to make Dubai an open -air museum, blending cultural heritage with modern creativity".
Merdas further noted that the festival draws upon Dubai's rich cultural and artistic heritage, employing innovative techniques and materials to engage audiences and promote Emirati artistry.
The Broader Hatta Winter Initiative
The Hatta Winter Festival is part of the larger Hatta Winter 2024 initiative, running from December 13, 2024, to January 22, 2025. This program includes five distinctive festivals:
Hatta Winter Festival
Hatta Cultural Nights
Hata Honey Festival
Hatta Agricultural Festival
Hatta x DSF
These events position Hatta as a must-visit winter destination, blending cultural, educational, and entertainment activities with sports and adventure offerings to cater to a diverse audience.
Seamless Access and Infrastructure
To enhance accessibility, Dubai's Roads and Transport Authority (RTA) has launched direct bus services to Hatta, with 14 trips daily, alongside 17 internal buses connecting event venues and shuttles to major attractions like the Hatta Dam. This seamless transportation network ensures the visitors can fully immerse themselves in the beauty and heritage of the region.
Celebrating Creativity and Heritage
The Brand Dubai Store at the Hatta Winter Festival highlights the ingenuity and entrepreneurial spirit of Emirati women whole showcasing the natural and cultural invites visitors to explore the transformative power of art and the enduring beauty of Emirati heritage.