Castore Becomes Official Outfitter for BWT Alpine Formula 1 Team
Riyadh, January 9, 2025 (Saudi Arabia Breaking News) – British performance brand Castore has announced a multi-year partnership with the BWT Alpine Formula 1 Team, marking its latest expansion into the motorsport industry. The Manchester-based company will serve as the official team kit partner, producing on- and off-track apparel for the F1 team, Alpine Academy, and Alpine Sim Racing, as well as managing the official Alpine Racing retail website.
The collaboration will also see Castore release products under the official Alpine driver collection, enhancing its offerings for fans and solidifying its presence in Formula 1, a globally growing sport.
Leaders in Innovation and Style
Tom Beahon, cofounder and co-CEO of Castore, described the partnership as a pivotal moment for the brand.
“F1 is a huge growth sport globally, and a big focus area for Castore. We love that our offer in the space brings fans closer to the action. We’re really looking forward to seeing Castore’s wings represented in a competitive environment next season,” Beahon stated.
David Warren, Global Marketing Director at BWT Alpine Formula 1 Team, highlighted the collaboration’s potential to elevate teamwear and improve fan engagement.
“We look forward to working closely together with Castore to create exciting and unique ranges of clothing that will be available to our fans worldwide, and we can’t wait to see them supporting us in our colors throughout the season,” Warren added.
Motorsport’s Brand Appeal
The Castore-Alpine partnership is the latest in a series of high-profile collaborations within Formula 1. Recently, LVMH Moët Hennessy Louis Vuitton announced a 10-year global partnership with F1, while Adidas revealed a multi-year deal with the Mercedes-AMG Petronas F1 Team to design apparel, footwear, and accessories for the team and fans.
With Formula 1’s growing global popularity, the sport has become a prime platform for premium brands seeking visibility and engagement. Castore’s alignment with BWT Alpine Formula 1 Team positions the brand at the forefront of motorsport’s high-octane action and fan-focused innovation.