Diriyah Company Showcases Major Tourism Development at Arabian Travel Market 2025

Dubai, April 28, 2025 (Saudi Arabia Breaking News) – Diriyah Company is participating in the Arabian Travel Market (ATM) trade show in Dubai, which runs until May 1, to highlight its ambitious development project spanning 14 square kilometers and designed to attract more than 50 million visitors annually by 2030.

According to a press release issued by Diriyah Company, the participation reflects the company's strategic objective of positioning Diriyah as a premier global cultural and tourism destination. As part of its efforts, Diriyah Company signed a travel trade agreement with Saudi travel brand GoZahid, aimed at enhancing destination marketing, training tour operators, hosting destination workshops, and developing training manuals for tour guides.

The release noted that this collaboration builds upon Diriyah’s existing success, having already welcomed more than three million visits since the opening of its UNESCO World Heritage site of At-Turaif and the Bujairi Terrace dining precinct in December 2022.

Diriyah Company emphasized that the development will feature numerous iconic assets, including projects to establish leading global hotel brands, the Royal Diriyah Opera House, and the 20,000-seat multi-purpose Diriyah Arena. Situated on the outskirts of Riyadh, Diriyah is set to become one of the world’s foremost cultural and tourism gathering places.

The company’s participation in the Arabian Travel Market aligns with Saudi Arabia’s Vision 2030 goals to diversify the economy, promote cultural heritage, and establish the Kingdom as a leading global tourism destination.