Saudi Arabia Showcases Tourism Growth and Summer Experiences at Arabian Travel Market 2025

Dubai, April 28, 2025 (Saudi Arabia Breaking News) — The Kingdom of Saudi Arabia, represented by the Saudi Tourism Authority, today commenced its participation in the Arabian Travel Market (ATM) 2025, being held in Dubai from April 28 to May 1.

The Saudi delegation, comprising 51 partners from across the tourism ecosystem, is highlighting the Kingdom’s rapid sectoral growth, the broad range of opportunities available for business partners, and the key destinations, experiences, packages, and products that characterize Saudi Arabia’s upcoming summer season.

Chief Executive Officer and Board Member of the Saudi Tourism Authority Fahd Hamidaddin emphasized the significance of Saudi Arabia’s presence at the event, stating:

“Saudi Arabia’s participation in this year’s Arabian Travel Market represents an important opportunity to engage with our business partners and forge new strategic partnerships. We also aim to spotlight Saudi Arabia as a unique summer destination through a rich calendar of events, breathtaking mountain regions, and charming beaches that meet the aspirations of families, adventurers, and exploration enthusiasts.”

Hamidaddin further noted the Kingdom’s strong tourism performance, announcing that Saudi Arabia welcomed approximately 116 million visitors in 2024, reflecting an increase of 6.4 percent compared to 2023.

"On this occasion, we are pleased to renew our invitation and warmly welcome visitors from around the world to our unique destinations, to enjoy the experiences, sites, and tourist attractions, along with the hospitality that characterizes the authentic Saudi community," he added.

Saudi Arabia’s participation at the Arabian Travel Market underscores its commitment to consolidating its position as a premier global tourism destination, in line with the Kingdom’s Vision 2030 objectives to diversify the economy, promote cultural exchange, and attract visitors from across the world.