Truffle Markets in Northern Borders Region Record Over SAR 1 Million in Sales

Riyadh, February 27, 2025 – Truffle markets in the Northern Borders Region have witnessed record-breaking sales, surpassing SAR 1 million in just nine days, with over 7,000 kilograms of truffles sold, according to the region's Chamber of Commerce.

The markets have attracted more than 19,000 visitors, spanning various age groups, highlighting the economic significance of truffles as a key seasonal product in the region. The surge in demand has positioned truffles as a high-value natural resource, contributing to local commerce and investment opportunities.

A Seasonal Boost to the Local Economy

The Northern Borders Region is renowned for its abundant truffle yield, which flourishes after the Wasm rainy season due to the region's fertile soil and favorable climate. This natural bounty plays a vital role in seasonal trade, supporting:

• Entrepreneurs and small businesses

• Investment in emerging projects

• New opportunities in the food and agricultural sector

Authorities have allocated dedicated spaces for vendors and business owners to showcase their truffle products, further boosting economic activity and market growth in the region.

As truffle season continues, the Northern Borders Region remains a hub for traders and food enthusiasts, reinforcing its reputation as one of Saudi Arabia's prime destinations for premium seasonal produce.