UK Businesses Double Investment Interest in Middle East, New Research Shows
- SAUDI ARABIA BREAKING NEWS
- Mar 18
- 2 min read
Riyadh, March 18, 2025 — UK businesses are increasingly shifting their focus toward the Middle East as a leading destination for investment, with interest in the region having doubled in recent years, according to new research published today by communications consultancy Pagefield.
The report reveals that more than 36% of UK business leaders now view the Middle East as a key investment hub for the next five years, a significant increase from 18% who had previously invested in the region. This surge in interest underscores the Middle East’s growing appeal as a dynamic and strategic market for UK firms seeking to expand their global presence.
In addition to the Middle East, Asia has also emerged as a rising hotspot, with interest growing from 22% to 32%, reflecting broader efforts by UK businesses to diversify and strengthen international investments. Despite these developments, Europe remains the top priority, with 55% of UK companies identifying it as their primary overseas investment destination. Meanwhile, investment in the United States remains steady, though concerns about trade tariffs under President Donald Trump’s administration may deter future deals.
Christopher Clark, Partner at Pagefield, commented on the findings: "The data shows a clear shift in UK businesses' global outlook. While Europe remains a top priority, the sharp rise in interest in the Middle East and Asia signals a growing appetite for new, high-potential markets. Businesses are looking beyond traditional hubs and seeking opportunities in regions that offer both economic dynamism and strategic advantages."
The research, conducted among senior business leaders in the UK and the US, also highlights growing demands for stronger government support in facilitating international expansion. A significant 83% of UK firms believe that the government should do more to support overseas investment, with nearly 31% identifying Free Trade Agreements (FTAs) as the most critical tool to achieve this.
The findings reflect a broader trend of UK companies looking to capitalize on the Middle East’s rapid economic growth and evolving trade landscape, with Saudi Arabia and other Gulf nations increasingly becoming focal points for foreign investors in line with their ambitious economic diversification plans.